In a vibrant democracy such as India, I think it is a dangerous precedent to have the parliamentary process rail–roaded by an independent campaign. This bypasses the consensus that should be achieved within the constitutional framework. Otherwise, why have such a massive and expensive election every five years?
A campaign such as this will provide a precedent for every major national and state political movement in India, including the current call for a separate Telengana State in the South and the Maoist movement in the East. This is not a healthy outcome for democracy. It would make more sense for people to lobby democratically–elected members of parliament to press their cases through the robust Indian parliamentary system.