This is the reality of the Internet. Nobody has a plan. Sure, we work to build things, and they may end up in the general direction where we planned them, but everything takes on a life of its own as the mass consciousness and the consensual hallucination takes hold. The founders of anything successful describe, in retrospect, how they planned things, but the reality is that nothing ever goes according to plan.
My take is closer to that of Rob than anything that WikiLeaks came up with in the recent or distant past.