Zealots, of all shapes and sizes only preach to the converted

I have been an unwilling participant in a number of “do this and your [life|career|…] will change dramatically!”

Often we call that a “sales pitch” and dismiss the message and the messenger outright. IT is very good at dismissing others’ “sales pitches” and, like all good zealots, completely ignorant of its own.

One thing that is common to all is their fervent belief in what they’re telling you and their sincere wish to help you achieve your goal AS THEY SEE IT.

See the problem here? YOUR goal, THEIR way. How does your IT approach business problems?